A marketing funnel  is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

 A sales funnel  is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that  will do  the selling for you.

The concept behind a sales funnel  is giving your potential customers space to make their own decisions . A business without a sales  funnel  mindset often pounces on potential customers immediately upon contact and ask them what they want to buy.